THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Joe Browns launches Sloe Joes loungewear

The Joe Browns fashion and homeware retailer has launched a new loungewear and pyjama collection following a small trial last year. Called Sloe Joes, the new… View Article

FASHION RETAIL NEWS UK

Joe Browns launches Sloe Joes loungewear

The Joe Browns fashion and homeware retailer has launched a new loungewear and pyjama collection following a small trial last year.

Called Sloe Joes, the new range taps into the ongoing trend of comfort and dressing down and includes 35 options in 17 colours priced from £20 to £60. Items include cardigans, wide leg trousers, hoodies, jumpers, joggers, yoga tops, leggings and camisoles, with many  featuring Joe Browns’ signature prints.

Jane Reik, buying director at Joe Browns, said: “It’s fair to say that the relaxed, dressing down trend is firmly here to stay. Sloe Joes leans firmly into this.  Be it a lazy Sunday morning, a well-deserved staycation, the work zoom meeting or your local yoga class – we have a solution that ticks both the style and comfort boxes alongside Joe Browns amazing value.”

Sloe Joes will be available directly from Joe Browns as well as through retail partners Very, Next and Freemans.

Joe Browns recently announced that sales over its Christmas and autumn 2021 trading period were up 68% year-on-year as it looks deliver annual sales of £100 million by 2026.

Subscribe For Retail News