Joe Browns hails robust Christmas trading
Fashion and homeware retailer Joe Browns saw its sales increase by 19.5% in the four weeks to 25 December despite the impact of the cost-of-living crisis.
The company said growth was strong across all channels including direct via joebrowns.co.uk and brochures, as well as through third party retailers, wholesale and its two stores.
While womenswear sales rose by 8.2% with dresses performing particularly well, the menswear category was boosted by strong sales of formal shirts and jackets, which helped sales increase by 35.2%.
Peter Alecock, chief executive of Joe Browns, said: “Against a challenging economic backdrop, the team has gone above and beyond and delivered robust sales in the run up to Christmas. I would like to take the opportunity to thank each and every one of my Joe Browns colleagues for their continuing hard work and dedication.”
Giving an update on more recent trading, Joe Browns said sales at the start of its spring/summer season have been encouraging.
Despite economic pressures continuing in 2023, the company said it will remain focused on growth, particularly through the development of its product offering.
Joe Browns is also undertaking a £2 million warehouse upgrade, with works starting this month.
Alecock added: “Creating remarkable product and delivering a fantastic experience for all our Joe Browns customers, who are at the heart of everything we do, will be central to this. I am excited for the journey ahead and what we can deliver with the support of our enthusiastic and dedicated team.”
