JD Sports becomes first global retail partner for Nike Connected Membership
JD Sports has extended its retail partnership with Nike Connected Membership to the US in a move which makes it Nike’s first global partner for the rewards programme.
The retailer introduced the Nike Connected Membership to the UK in September 2022 and this month expanded the partnership to include the US.
The move means that JD’s US customers will be have access to select Nike member-only footwear and apparel when they link their JD Status and Nike Membership accounts through the JD mobile app or web. This will enable JD and Nike customers to unlock an instant reward bonus, curated collections and early access to select Nike member products, as well as exclusive experiences and services.
Régis Schultz, chief executive of JD Sports, said: “Becoming Nike’s first global Connected Member partner strengthens our long-standing, strategic relationship with the brand.
“This partnership cements JD’s position as the leading global omnichannel retailer of sports fashion brands, providing our extremely brand conscious customers with the products they want most across footwear and apparel.
“We want our customers to shop with JD knowing they are accessing the very best of what our partner brands have to offer, giving them the confidence that they are at the forefront of the trends shaping sports fashion.”
The news follows the success of JD’s Status loyalty programme in the US.
