JD.com and British Fashion Council announce new partnership
Chinese ecommerce giant JD.com has embarked on a new partnership with the British Fashion Council in which it has become the Official Asian Online Retail Partner of London Fashion Week.
In a statement, the two organisations said the move aims to enhance the presence of British and international fashion brands in the Chinese market and, at the same time, create a global platform for Chinese and Asian designers.
JD.com (also known as Jingdong) will use its ecommerce infrastructure and consumer reach to help British and global fashion brands in navigating the complexities of the Chinese market. The retailer’s platform features an expanding range of luxury brands, including the likes of Louis Vuitton, Gucci, Burberry, Mulberry and Bottega Veneta.
The partnership will also support JD.com’s efforts to promote Asian fashion brands and designers on the world stage. As the Official Asian Online Retail Partner for London Fashion Week September 2024, the company has showcased four brands on the catwalk, including Hazzys, Ellassay, Marisfrolg, and Pure Tea.
It is also running a dedicated London Fashion Week page on its app until 3 October that will promote international fashion to its 600 million customers.
Sherrin Kong, president of Jingdong Fashion, said: “The strength of JD.com, Inc.’s logistics network and our cutting-edge ecommerce solutions have made us the partner of choice for international fashion brands looking to succeed in China.
“This partnership with the British Fashion Council exemplifies our commitment to bringing a diverse array of global fashion perspectives to China and, in doing so, supporting the dynamic exchange of culture and innovation in fashion.”
Caroline Rush, chief executive of the British Fashion Council, added: “This partnership provides our emerging designers and brands with a platform that facilitates smoother collaborations across borders but also amplifies their exposure in the crucial Chinese market.
“We look forward to seeing what the partnership has in store and to working together to encourage continued collaboration between the UK and Chinese markets.”
