Jaeger expands presence as part of the M&S family
JAEGER are set to open in 14 M&S destination stores across the UK and Ireland throughout April and May with the Spring ‘22 collection.
The announcement follows an encouraging early demand for the iconic heritage brand on M&S.com and a successful UK store trial which has been running since October last year when “all new” Jaeger launched.
As part of the M&S Family, JAEGER is an independent brand supported by the ecosystem of M&S – it offers both men and women collectable pieces that embody effortless elegance.
From April, customers will be able to shop JAEGER in M&S stores across the UK and Ireland – both returning the brand to locations where it formerly had a strong presence including Kingston, Oxford and York – Vangarde and opening in new areas.
The M&S stores will offer bespoke JAEGER sections, featuring a curated collection of products, changing rooms, seating areas and till points, as well as dedicated JAEGER style experts on hand to assist customers. The expansion will offer more customers the opportunity to discover the tangible quality of stylish JAEGER products in store.
Fiona Lambert, MD of JAEGER, said: “Our expansion into 14 more M&S stores across the UK is the latest exciting step on the journey for JAEGER as part of the M&S Family. We’ve re-imagined the brand, keeping Jaeger’s values but designing for today’s lifestyle. We have been delighted with the response from customers; from those who have cherished the brand for years, to those who have recently discovered our new collections. With our dedicated store environment within M&S growing, we can’t wait to invite customers to meet our team of style experts and experience the timeless quality and effortless elegance of JAEGER products, both in store and on M&S.com”
Later this year JAEGER will also begin international store trials. Under MD Fiona Lambert JAEGER is being reimagined as a great British brand with international appeal, product is already available in over 80 countries via M&S flagship websites and store trials will take place in Dubai, Hong Kong, and Singapore.
In January 2021, M&S acquired the JAEGER brand for £6m.
