THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
In The Style boosts leadership team with new digital and technology appointment

In The Style, the online womenswear fashion brand, has bolstered its leadership team with the hiring of John Allen as chief technology officer and chief digital… View Article

FASHION RETAIL NEWS UK

In The Style boosts leadership team with new digital and technology appointment

In The Style, the online womenswear fashion brand, has bolstered its leadership team with the hiring of John Allen as chief technology officer and chief digital officer.

With more than 20 years’ experience in customer-facing technology and digital leadership roles, Allen was previously chief executive of sustainable fashion brand Nobody’s Child, and is a former chief technology officer of Missguided. His CV also includes stints at ASOS and M&M Direct.

In his new position, Allen will be responsible for In The Style’s ongoing digital and technological development including the retailer’s proprietary In The Style app.

Adam Frisby, chief executive of In The Style, said: “We are really excited to welcome John to the business. His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”

Founded by Frisby in 2013, In The Style uses an influencer collaboration model. The company currently partners with a stable of 14 influencers, including Dani Dyer, Jacqueline Jossa and Billie Faiers.

 

Subscribe For Retail News