THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Hugo Boss makes strong comeback in 2021

Hugo Boss made a strong comeback in 2021 with group sales returning to pre-pandemic levels and growing by 43% to €2.786 billion. The premium fashion brand… View Article

FASHION RETAIL NEWS UK

Hugo Boss makes strong comeback in 2021

Hugo Boss made a strong comeback in 2021 with group sales returning to pre-pandemic levels and growing by 43% to €2.786 billion.

The premium fashion brand also saw its EBIT improve to €228 million from a loss of €236 million a year earlier.

Hugo Boss said growth was broad based with sales increasing for its BOSS and HUGO brands, as well as across all regions and distribution channels. Its online channel performed particularly well as total digital sales reached 20% for the first time.

The company benefited from the successful execution of several key brand, product and sales initiatives in the period as part of its ‘CLAIM 5’strategy. This helped accelerate the performance of the business in the second half of the year.

Hugo Boss chief executive Daniel Grieder said:  “With our strong comeback in 2021, we successfully kicked off our ‘CLAIM 5’ strategy. Right from its start, our growth strategy fuelled brand momentum around the globe. The highly successful branding refresh and ongoing investments will further drive relevance for BOSS and HUGO in the current year.”

Hugo Boss is expecting sales to grow to a record level of between €3.1 billion and €3.2 billion in 2022 with EBIT increasing by 10% to 25% to between €250 million and €285 million.

Grieder added: “We have everything it takes to reach record sales in 2022. As a team, we will take a big step closer towards our goal of becoming one of the top 100 global brands.”

 

Subscribe For Retail News