Hugo Boss appoints director of global marketing and communications

Luxury fashion brand Hugo Boss has appointed Miah Sullivan as director of global marketing and brand communications.

Due to take up her new role on 1 May, the American national was previously chief marketing officer and general manager of ecommerce at St. John Knits. Prior to that, she worked as chief marketing officer at Furla and held senior brand and marketing roles at Luxottica.

In a statement, Hugo Boss said: “Miah Sullivan’s extensive proficiency in the digital transformation of marketing
activities and her strong understanding of emotionalising brands and products will be of vital importance for further enhancing the desirability of Boss and Hugo and ensuring a customer-centric execution in all marketing projects to come.”

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