THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
House of Fraser includes real life mothers and daughters in latest campaign

House of Fraser has cast real-life mother and daughter duos as the faces of their new mom jeans campaign in the run-up to Mother’s Day. This… View Article

FASHION RETAIL NEWS UK

House of Fraser includes real life mothers and daughters in latest campaign

House of Fraser has cast real-life mother and daughter duos as the faces of their new mom jeans campaign in the run-up to Mother’s Day.

This followed the launch of a model hunt on social media at the beginning of the year in which the department store offered ordinary people across the UK the chance to be models for a day.

The winners were Louise and her daughter Kaye from Scotland, and Yvette and her daughter Maya from east London.

In addition to winning the model experience, each pair received a £500 House of Fraser gift card.

 

Subscribe For Retail News