Hollister to open new Soho store
Hollister, a division of Abercrombie & Fitch, is to open a new London store in Foubert’s Place in Soho.
Situated just off Carnaby Street, the shop will offer the fashion brand’s range of apparel for both men and women, together with a selection of accessories. It will also aim to provide a seamless omnichannel experience with a central click-and-collect area, as well as order-in-store and same-day delivery capabilities.
Due to open on 5 May, the store will reflect Hollister’s updated brand positioning through a refreshed assortment and aesthetic.
Hollister will be holding a special event on 18 May where customers will be invited to head in-store for complimentary smoothies and the chance to have a newly purchased pair of Hollister cargos personalised by London-based illustrator Jasmin Sehra.
Jonathan Steinitz, managing director EMEA, said: “We are thrilled to be opening a new Hollister store on Foubert’s Place in London’s iconic Soho neighbourhood. This new location welcomes local London customers and tourists alike with a brightly coloured storefront and an inviting interior that brings the product assortment to life against a backdrop of cool blue and white tones with warm wood fixtures and textured walls. As we head into the summer season, the store will feature wardrobe staples including dresses, linen, tailored looks and utility wear.”
