Hobbs to upsize and relocate at Victoria Leeds
Hobbs, the premium women’s fashion brand, is upsizing at Victoria Leeds by relocating from Victoria Quarter to a 30% larger unit at Victoria Gate.
Due to open in November, the new 4,200 square foot flagship will enable Hobbs to showcase a wider selection of its signature women’s clothing, shoes, accessories and occasion wear as it experiences increased demand at the destination.
The move also means that its store will sit alongside fellow TFG London brands Phase Eight and Whistles.
Caroline Money, global group director at TFG Brands, said: “The decision to relocate to a larger unit at Victoria Leeds is a clear reflection of the increased demand in a key catchment area for us, and brings three of our brands – Hobbs, Phase Eight and Whistles – together under the one roof of Victoria Gate.
“We are excited for our loyal customers to now enjoy an elevated experience, with a wider selection of Hobbs’ timeless pieces.”
The news coincides with Victoria Gate being on track for its most successful year in its history which new owner Redical said has been driven by immersive placemaking initiatives across the scheme. This has included a recent Fashion Week and sold-out catwalk event.
Rachel Bradburn, leasing director at Victoria Leeds, said: “This latest announcement further cements Victoria Leeds’ position as one of the UK’s most trusted premium and luxury retail destination.
“We are welcoming more visitors than ever before to Victoria Gate, which is a testament to high calibre brands reinvesting and recommitting with us, like those in the TFG London portfolio, but also to Redical’s ongoing commitment to provide an exceptional curated retail mix and customer experience.”
