H&M unveils kidswear collaboration with Pantone
H&M has launched a new kidswear collection in collaboration with Pantone.
The range includes matching sets, t-shirts, joggers, a pleated skirt, and accessories in a palette of soft pastels and updated neutrals. In addition, all items include Pantone logos.
Sofia Löfstedt, head of kidswear design and creative at H&M, said: “Colour can truly impact our mood and influence our behaviour. The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials.”
The Pantone Color Institute is a US organisation that provides customised colour standards, trend forecasting and other services.
Laurie Pressman, vice president of the organisation, said: “We are so excited to work with H&M on their newest colour palette for their kids collection. The chosen colours reflect the importance of grounding and neutral tones that can be easily paired with different colours and styles which is essential for any wardrobe.”
