H&M to launch new store at Edinburgh’s St James Quarter
Fashion retailer H&M is to open a new store in Edinburgh’s St James Quarter later this month.
Spanning over 2,100 square metres over two floors, the shop will sell the retailer’s full collections for women, men and children as well its Divided range.
H&M said shoppers will notice that the store has a different look and feel to other H&M shops as it looks to create a more modern and relevant shopping experience for customers. The interior will be more welcoming and relaxed and will display a lower volume of products that have been displayed in a more inspirational way.
Toni Galli, H&M country manager for the UK and Ireland, said: “We are extremely excited to be opening a brand new store at St James Quarter this summer. Our aim is always to provide our customers with the best shopping experience possible and we are confident that our new store will offer exactly this.”
