H&M to enter Brazil
Fashion retailer H&M has announced plans to expand into Brazil in 2025.
Initially entering major cities in the southeast of the country, the retailer will be launching stores and online as it continues its expansion in Latin America.
H&M opened its first store in Latin America in Mexico in 2012 and now also has a presence in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica.
With Brazil having a population of over 210 million, H&M said there is considerable potential for expansion in the market.
Helena Helmersson, chief executive of H&M Group, said: “We are thrilled to announce that we are opening our first store and online in Brazil in 2025. We’ve had good development in Latin America and see great potential in Brazil. This is a very exciting step, and we look forward to bringing H&M’s concept of fashion, quality and sustainability at the best price to many customers in the country.”
H&M is partnering with Dorben Group on the initiative.
Mehdi Beneddine, president of Dorben Group, added: “It is an honour and a privilege for us to enter into this partnership with H&M in Brazil, thereby strengthening our existing relationship with a leader in the fashion industry. This collaboration will enable both companies to leverage their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market.”
Graph showing H&M Group’s worldwide sales (in Swedish Krona) alongside their operating profit
2008 – 2017 sales are gross inclusive of VAT. 2018 – 2022 sales are are net as no gross sales figures inclusive of VAT were published.
