H&M removes Justin Bieber merchandise after criticism from singer
H&M has removed a Justin Bieber inspired clothing collection from its shelves after the singer described it as “trash”.
In an Instagram story, Bieber said he had not approved the range which included items such as jumpers, t-shirts and tote bags.
The singer said: “The H&M Merch they made out of me is trash and I didn’t approve it. Don’t buy it.”
In response, H&M said the proper procedures had been followed but said it it is no longer selling the products either in-store or online.
The retailer stated: “Justin’s license holder has confirmed that H&M had the right contracts in place and followed all proper approval procedures for each selected design.
“Nevertheless, out of respect for Justin, we removed the products from our site and stores, and we’re working to find the best way to make use of them.
“We have been Justin Bieber’s merchandise partner since 2016 and we are very proud of the work we have done so far.”
