H&M presents virtual all vegan collection in Animal Crossing
Following the successful launch of H&M Looop Island on the Nintendo game Animal Crossing: New Horizons, H&M has launched a virtual fashion collection that focuses on the retailer’s vegan credentials.
The collection includes selected pieces of womenswear and menswear from H&M’s forthcoming Innovation ‘Co-Exist Story’, an animal-friendly fashion collection that is entirely PETA-approved.
The items have launched alongside an in-game update to Looop Island which has transformed it into a vegan-friendly destination for gamers.
Key pieces include a one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange mini dress with cut-out details, a leather-look sleeveless blazer, and a slogan sweatshirt.
Pascal Brun, global sustainability manager at H&M, said: “At H&M, we are always pioneering new ways to engage our customers and fans with our ambitious sustainability initiatives. Hosting our first fashion show in Animal Crossing to showcase our vegan ‘Co-Exist Story’ collection is the logical next step to our Looop Island concept, which was conceived to encourage our customers to reuse, remake and recycle unwanted garments.”
