H&M launches Pre-Loved experience in the UK
H&M will be launching its pre-loved fashion offering in the UK next month as it looks to support a more circular fashion industry.
The range will be available in the retailer’s London flagship on Regent Street store from 5 October.
Customers will be able to select second-hand garments from a range of brands and designers, not just from H&M Group. H&M said the autumn/winter collection will span trendy knits, classic trench coats, denim, metallic dresses and shirts, and leather. There will also be a range of accessories, including some unique pieces.
Henrik Nordvall, H&M country manager UK & IE, said: “We are delighted to launch Pre-Loved in the UK, giving our customers the possibility to explore unique styles. The opportunity to give a second life to garments brings real value to our customers and enables them to explore different ways of engaging in a circular fashion industry.
“Introducing this concept in our London flagship store, alongside our rental offering, invites our customers to enjoy, play and experiment with fashion, finding new ways for them to express their personal style through rental, Pre-Loved and our wonderful H&M collections.”
The range will available on the first floor of the Regent Street store where new garments will be added daily.
