H&M launches newborn and baby ranges
Fashion retailer H&M has launched a collection of clothing for new newborns and older babies.
Now on sale worldwide in the retailer’s stores and online, the range includes bodysuits, leggings, rompers, overalls, dresses, hats, socks and blankets.
H&M said all cotton used in the clothing is organic, recycled or more sustainably sourced with the majority of newborn garments made from organic cotton that has been certified by the Organic Content Standard or the Global Organic Textile Standard. H&M will also start using re-usable baby hangers across its in the summer to reduce the use of fossil-based plastic.
In addition, the garments have a focus on comfort, fit, sustainability, softness and “room to grow” designs.
Sofia Löfstedt, H&M’s head of kidswear design, said: “There are so many moments for parents to cherish, and we hope that these collections can at least take the guesswork out of dressing their little one. We also realise that babies outgrow their clothes quickly, so we have been keen to take more steps towards achieving a prolonged use. Along with the ‘room to grow’ details that prolong length of wear, we also encourage parents to pass on the outgrown pieces to siblings or other parents — or even join a swap shop! — or they can always bring the clothes to our in-store Garment Collecting boxes for recycling.”
