H&M introduces first pre-loved offering in the US
H&M has launched its first re-sale business model in the US as part of plans to grow its circular business models.
The retailer has teamed up with ThredUp to introduce H&M Pre-Loved for customers looking to buy second hand fashion items.
Abigail Kammerzell, head of sustainability at H&M North America, said: “With our new “H&M Pre-Loved” resale shop powered by ThredUp’s Resale-as-a-Service, we’re ensuring customers can find the largest amount of stylish, preloved H&M pieces ever to give them a second life.
“We need to take responsibility for the impact fashion has on climate and the environment. Circular business models can help us reduce and limit this negative impact, while continuing to deliver fashion and style for our customers. With the launch of our first resale model in the U.S. market, we’re taking the next big step in that direction.”
When visiting the platform, customers will see that garments are organised into several smaller sub-shops according to categories such as denim, sport, ladies, Divided and kids. There is also a sub-shop called Collabs where pieces from the retailer’s collaborations and guest designer lines are displayed.
James Reinhart, chief executive and co-founder of ThredUp, said: “We’re thrilled that H&M has chosen to partner with ThredUp to debut their first resale programme in the US, building on their global momentum investing in new circular business models, As one of the largest retailers in the world, H&M’s impact potential is tremendous, and we are pleased that ThredUp’s Resale-as-a-Service is powering a scalable resale program to reach H&M’s customers in a new and sustainable way.”
