FASHION RETAIL NEWS UK
H&M debuts in Georgia
24 November, 2017 | by Retail Bulletin
High street fashion retailer H&M has opened its first store in Georgia in the capital city of Tbilisi.
The 3,000 square metre store, which has three floors, houses a selection of fashion and accessories for men, women and kids.
With 2,000 shoppers waiting in the queue from 5am on the opening day, the first 1,000 customers entering the store received gift cards and a limited edition tote bag. Customers also received 20% off the entire assortment, all day.
Claudia Oszwald, the country manager for H&M Austria, Croatia, Serbia, Slovenia and Georgia, said: “I am so proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price.”
