H&M collaborates with Netflix on Stranger Things range
Fashion retailer H&M has embarked on a collaboration with Netflix and its hit television series Stranger Things.
In the upcoming third season of the series, new locations in a fictional town of Hawkins are introduced. H&M will be launching a summer capsule collection based around the town’s community pool.
Featuring graphic t-shirts and tanks, shorts, playsuits, swimwear and a range of poolside accessories, the Stranger Things collection has been designed by H&M’s in-house team in collaboration with Netflix.
H&M describes the garment styles as retro modern with a Stranger Things inspired colour palette of black, red and white as well as fuchsia pink and teal. Some of the collection’s pieces will be seen in the series, and the Stranger Things logo will be featured on various garments and accessories.
The collection will benefit from a campaign starring Dacre Montgomery, who plays Billy Hargrove in Stranger Things.
The clothing will be available in H&M stores worldwide and online from 23 May.
