H&M celebrates 20 years of guest designer collaborations with release of pre-loved items
H&M is celebrating the 20th anniversary of its guest designer collaborations by revisiting some of its collections through a special release of pre-loved items.
Having launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. H&M is now giving fashion lovers a second chance to access pieces from a range of era-defining collaborations.
Ann-Sofie Johansson, creative advisor at H&M, said: “Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful and original design. It connects to the fundamental ethos of H&M: that quality and creativity should be available for everyone.”
The items for sale have been sourced through partnerships with the online pre-loved marketplace Sellpy and global vintage retailers and are launching through a series of drops in seven global stores and online.
Meanwhile, designers include the likes of Marni, Viktor & Rolf, Stella McCartney, Versace, Moschino and Sonia Rykiel amongst others.
Jörgen Andersson, creative director of H&M, said: “Through working with pre-loved pieces, we can bring these collections back to fashion fans giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.”
