H&M brands to expand online in Russia
H&M brands COS, Weekday, Monki, Arket and & Other Stories will be launching online stores in Russia this autumn.
The move follows the group’s launch of an online H&M shop in Russia in 2015.
Anna Attemark, head of portfolio brands at H&M Group, said: “Russia is an interesting and important market that holds substantial potential. We have experienced a great demand from devoted fans of COS, Weekday, Monki, & Other Stories and ARKET in Russia and are happy to soon be able to offer them the possibility to shop from the brands’ online stores.”
Customers signing up for newsletters from the brands’ online stores will be able to shop before the official openings and will also receive special welcome offers.
In May this year the brands made their collections available online in several new markets in Europe and will be opening online shops in Switzerland shortly after the Russian launch.
