H&M Beauty chooses Oslo for the opening of first global flagships
H&M is to open its first H&M Beauty flagships as it works towards its vision of becoming “the most fashionable beauty destination”.
The two spaces in H&M stores in Oslo will each span approximately 300 square metres and have their own entrances.
The flagships will offer H&M Beauty’s own label products as well as over 80 external brands, including Huda Beauty, Wishful, Kayali, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S.
H&M said visitors will enjoy a brand new and upgraded in-store experience with the store design offering a a mix of cocktail bar and spa-like aesthetics.
Cathrine Wigzell, general manager at H&M Beauty, said: “We are very happy that we can now offer our customers a well-curated beauty assortment that goes hand-in-hand with the fashion we offer. Our goal is to inspire every customer who enters a H&M store, or who shops online at hm.com, to leave with a complete look across fashion and beauty.”
The first flagship store will open on 4 May at Karl Johans Gate 14. Meanwhile, the second store will launch on 25 May in Oslo City.
