H&M appoints Izzy Bizu as new face of campaign
Fashion retailer H&M has teamed up with British singer-songwriter Izzy Bizu who has become the new face of H&M Divided Music’s global campaign.
The campaign features Bizu wearing items from a capsule collection consisting of 11 preppy style garments in a colour palette of strong red, sky blue and optic white.
Alongside the images of Bizu in the garments, an accompanying film features an exclusive version of Bizu’s song “Someone that Loves You”. The collection and campaign will launch mid-August in selected stores and online at hm.com.
Bizu was handpicked by Coldplay to support the band on tour in 2017 and currently has over 75 million global Spotify streams for her single White Tiger.
For the campaign film, Bizu’s new version of “Someone that Loves You” has been made in collaboration with a “well-known guest artist” who can also be heard on the track. The exclusive song will not only be featured in the global H&M Divided Music campaign film but also on hm.com and played in H&M stores around the world.
Pernilla Wohlfahrt, H&M’s design director, said: “Not only does Izzy have a beautiful voice, but her personality is fun, feisty and down-to-earth, which makes her the ideal frontwoman for this H&M Divided Music collection. The preppy pieces have that flirty, feminine edge, which feels cheerful and most importantly, looks modern.”
