H&M and MenWith to launch data based menswear collection
H&M has been collaborating with Instagram men’s style account MenWith to launch a fashion collection based on data derived from the most engaging posts on the Instagram accounts @menwithclass and @menwithstreetstyle.
The capsule collection will launch online and in selected H&M stores on 22 August.
After looking at posts with the most views, comments and general engagement, H&M’s men’s design team worked with MenWith to create a collection based on those styles.
The results include items such as a knitted roll neck, hoodie and slacks with contrast piping, as well as a plaid scarf, beanie, suede cap and statement biker jacket.
Ross Lydon, head of menswear design at H&M, said: “Making this collection together with MenWith has been a very creative journey. By looking at data from most engaged posts and liked styles this whole collection is created from what truly is personal style and what men want to wear.”
