Harvey Nichols launches new Spring Summer fashion campaign
Harvey Nichols is aiming to make a bold fashion statement this season with the launch of its Spring Summer 2025 campaign.
At the heart of the campaign is a creative collaboration featuring designer and illustrator, Jacky Marshall, also known as Jacky Blue.
A Royal College of Art graduate, who has worked in design teams at Calvin Klein and Donna Karan, Marshall is known for capturing runway looks in a striking colour palette.
Her latest work aims to bring a fresh take to Harvey Nichols’ mix of luxury and emerging designers, showcased both in-store and online.
Kate Phelan, creative director at Harvey Nichols, said: “Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion.
“Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”
The campaign will be backed by a strong media presence across London and digital platforms.
A key highlight will include animated versions of Marshall’s illustrations being displayed on digital screens in Harvey Nichols’ shop windows, creating the illusion of a marching store-length catwalk.
Harvey Nichols said the campaign signals the start of an exciting new chapter for its brand as the first under of helm of chief executive, Julia Goddard.
