Harrods enters the limited-edition sneaker market by welcoming The Edit LDN
The Edit LDN, the limited edition sneaker and high-end streetwear retailer, has opened a boutique within Harrods.
The move means the company is the first sneaker reseller to have a presence in the world famous department store.
Popular with royalty, celebrities and footballers, The Edit LDN sells sneakers and streetwear from the likes of Yeezy, Jordan, Off-White and Supreme.
Moses Rashid, founder and chief executive of The Edit LDN, said: “Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we’re the catalyst to make that happen.
“Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base.”
Since launching 18 m9nths ago, The Edit LDN has aimed to establish itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers and is now looking to scale the business globally.
Simon Longland, head of menswear at Harrods, said: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy.”
