Hackett London unveils new logo and campaign

Hackett London has unveiled a new logo as it launches its autumn/winter campaign.

The menswear brand said the logo was inspired by founder Jeremy Hackett’s lifelong motto “Keep it simple” with the typography of its name now a contemporary Sans Serif. Hackett has also simplified its main bowler and umbrellas icon to adjust its graphic image to the latest trends.

Meanwhile the new campaign features British racing driver and Formula 1 World Champion Jenson Button who is seen wearing key items from the brand’s latest collection.

Conceptualised by the creative agency Comunica+A, and shot by British fashion and portrait photographer Charlie Gray, the campaign’s imagery and videos will roll out across Hackett London channels and those of selected partners throughout the season.

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