Gucci opens new boutique Munich store at Pembroke’s Maximilianhöfe
Luxury fashion brand Gucci has launched a new store at Maximilianhöfe in the heart of Munich city centre.
Spanning two floors, the new boutique has 794 square metres of retail space where the brand’s range of ready-to-wear, handbags, luggage, small leather goods, shoes, jewellery, and watches are displayed.
While the facade keeps the existing building’s heritage look, the interior is framed with built-in displays reminiscent of walk-in closets, and also features Gucci-branded velvet armchairs and leather sofas to make customers feel at home. The store also incorporates a series of eco-friendly initiatives and energy-efficient technologies, including LEED lighting throughout.
The arrival of Gucci adds to Pembroke’s line-up of luxury retailers at Maximilianhöfe, which includes brands such as Versace, Dolce & Gabbana and Bottega Veneta. Adjacent to the Bavarian State Opera, the mixed-use asset is located in Munich’s prime retail district.
Christian Bosiljanoff, director of asset management, Germany at Pembroke, said: “We are proud to welcome Gucci to Maximilianhöfe as we continue to enhance the offer on Munich’s luxury retail street.
“Since acquiring the asset over 10 years ago, we have developed a strong mix of well-performing retail spaces which are occupied by leading brands and businesses as we implemented our strategy of investing in high-quality assets in the right locations which attract the best occupiers.”
Image courtesy of Gucci (by Patrick Breugl)
