Grosvenor unveils The Mayfair Maison
Grosvenor is aiming to showcase the best of British fashion design with the opening of a luxury pop-up called The Mayfair Maison in London’s West End.
Situated in one of the last remaining Georgian townhouses in Grosvenor Square, the store will stock hundreds of fashion finds from a range of British-based brands including Huishan Zhang, Jenny Packham, J&M Davidson, Malone Souliers, Roksanda and Stephen Webster.
Curated by Grosvenor, the store will open for three days from 23 September and will offer discounts of up to 60%.
Collections will be showcased across the Grade II listed townhouse and shoppers will be invited to browse and try on the luxury designs.
Grosvenor said the initiative forms part of its strategy to create leading retail destinations and experiences and recast the traditional property owner – occupier relationship as a genuine long-term partnership.
Joanna Lea, director of retail at Grosvenor, explained: “In an iconic Mayfair property not often open to the public, we’re showcasing the best of British design in a way that’s accessible to a wider audience.
“The Mayfair Maison is the latest in a line of experiences we’ve created to drive awareness of the many exceptional businesses based here and cement the area’s status as one of the capital’s most exciting retail destinations. It’s also a first for a property owner to create this kind of experience for its occupiers.
“This is the next step in our aim to redefine what it means to be a property owner. By transforming a transactional relationship into a valued partnership that benefits everyone – we want to make the choice of landlord as important as location to a brand.”
