Gok Wan joins Pour Moi for Own Your Confidence campaign
The global lingerie brand, Pour Moi, is thrilled to announce a collaboration with style guru, television presenter and star of How To Look Good Naked, Gok Wan, on the continuation of their Own Your Confidence campaign.
The collaboration aims to inspire women to embrace their confidence through the transformative power of comfortable, luxurious, and beautiful underwear.
From finding the perfect lingerie set to showcasing lingerie as outerwear, Pour Moi and Gok want to help women feel their most confident self.
Michael Thomson, CEO & founder of Pour Moi said: “We love Gok’s love for detail and how the nuances in garments and clothes make a big difference to how a woman feels and carries herself. Gok’s authentic attitude and energy match ours, as we’re all about celebrating different body types and wearing the right products to Own Your Confidence. Together, we’ll help you own your confidence, embrace your unique self, and celebrate every moment life has to offer.”
As part of the collaboration, Gok will guide women on the path to discovering their perfect fit, ultimate comfort, and unwavering confidence through a series of engaging videos. The series will explore themes including confidence boosting tips, bra hacks, Christmas party looks and much more.
Speaking of the campaign Gok says, “I’m delighted to be a part of the Own Your Confidence campaign with Pour Moi. It’s always been incredibly important to me to help women find their confidence, self-esteem and to get their foundations right. When I was approached by Pour Moi, I didn’t have to think twice – I loved that our values aligned. The mission of this campaign is the same as the one I’ve dedicated my career to so I’m excited to help women feel fabulous, discover their perfect fit and to embrace their body confidence.”
Celebrating women and their unique beauty remains the focal point of everything Pour Moi creates. The news comes as Pour Moi launched earlier in the week on the ‘Brands at M&S’ platform.
