George at Asda teams up with Erica Davies on unisex kids range
George at Asda has teamed up with former fashion editor Erica Davies to launch her first unisex kids range.
The Erica Kids collection includes 25 staple pieces that have been designed to be worn by both girls and boys aged between five and 16.
These include statement shirts, mix and match co-ords and a range of jerseys in a palette of checkerboard pastels and LA inspired abstract prints
Commenting on the launch, Davies said: “This collection has been a ten-year in the making passion project and I am so thrilled to do it with George at Asda.
“They have listened to my research, read all of the comments and messages I have received from parents along the way and brought my vision to life. This is a range that’s cool and colourful, with practicality and comfort at its core.”
