French Connection to join line-up at Icon Outlet
Fashion brand French Connection is to make its London outlet debut at Icon Outlet at The O2.
The move marks the brand’s first outlet store opening in six years.
The 1,766 square foot store will open later this month in a unit adjacent to Clarins and Ted Baker. It will stock the brand’s range of contemporary clothing and accessories, including responsible denim items, signature dresses, and relaxed staples for both men and women.
Other brands at Icon Outlet include the likes of Adidas, Clarins, Nike and Tommy Hilfiger.
Simon Donoghue, head of retail at French Connection, said: “French Connection is delighted to be joining a host of other great brands at The O2. The mix of local and event driven visitors plays to French Connection’s strength as a brand which offers fantastic men’s and women’s fashion to a broad audience. We can’t wait to open.”
The news follows the recent upsize of the Tommy Hilfiger store at Icon Outlet, which has more than doubled the brand’s presence on the upper level of the scheme. Meanwhile Aatma Aesthetics, the skincare led aesthetics brand, is due to open a store later this month near to Jack Wills and Skechers.
Louisa Dalgleish, leasing director at The O2, said: “We are continuing to be the destination of choice when it comes to global retailers selecting outlet locations in London, and as this store will mark French Connection’s first outlet space is six years, it is indicative of the success that we have delivered across all metrics.
“We are continuing to drive momentum and craft a compelling proposition through new tenants and store upsizes, and French Connection will offer consumers a staple UK brand which is known and loved by so many.”
Icon Outlet at The O2 is owned and operated by AEG and Crosstree Real Estate Partners.
