Frasers Group to open 50 Sports Direct stores in Gulf and Egypt over next five years
Frasers Group has teamed up with GMG to facilitate expansion into the Gulf and Egypt.
The new partnership with the wellbeing and retail conglomerate means that Frasers Group will be targeting 50 store openings for its Sports Direct brand in the region over the next five years. The first year will see the introduction of five new stores for the brand as the group looks to create a solid foundation for growth.
With a strong presence in the Gulf, North Africa and Southeast Asia, GMG is a key distributor and operator of Nike stores as well as its home-grown multi-brand sports retailer, Sun & Sand Sports, amongst others.
Michael Murray, chief executive of Frasers Group, said: “GMG is an unrivalled retailer in the region, operating and distributing an incredible portfolio of global brands in markets where we see real growth potential, particularly in sports and lifestyle.
Never Miss a Retail Update!“By leveraging GMG’s scale, deep retail expertise and market knowledge, our partnership will support the growth of our Sports Direct brand in the Gulf and in Egypt.”
Earlier this week, Frasers Group announced that it was launching a new membership scheme for Sports Direct as a means of driving loyalty.
