Footasylum achieves 28% uplift in revenue following use of AI technology
Footasylum has increased its email revenue from hyper-personalised marketing communications by 28% after becoming an artificial intelligence driven retailer.
Working with AI company Peak, the sportswear retailer was looking to identify ways to drive revenues and growth using AI to create a more personalised and targeted experience for shoppers.
Footasylum said the partnership has enabled it to deliver highly-targeted, hyper-personalised marketing communications across its customer base. This includes pushing relevant product recommendations, enticing less engaged customers with offers, and providing shoppers with more products that interest them.
Tom Makin, ecommerce and marketing director at Footasylum, said: “Customers now expect high levels of personalisation at every single touchpoint. With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.”
Becoming an AI-driven retailer also helped Footasylum to achieve a 75% reduction in cost per social click during a recent trial.
Richard Potter, chief executive of Peak, added: “All retailers and enterprises will need to put AI at the heart of their business in the future. Our research shows that retailers using AI are growing 30% faster than those who aren’t and Footasylum is a great example of the positive impact the technology can have.”
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