Finisterre upsizes to larger store in Covent Garden
Finisterre has opened a new flagship store in London’s Covent Garden in an 80% upsize in the shopping district.
Spanning 2,702 square feet, the shop at 47-49 Neal Street is the largest of the lifestyle clothing brand’s 11 UK retail spaces.
Finisterre previously operated a smaller store in the area at Earlham Street which closed its doors on 12 May.
The new shop stocks Finisterre’s high-quality everyday garments for men and women, as well as a range of performance wetsuits, swimwear, and accessories. In addition, it is home to the brand’s third in-store Lived and Loved repairs workshop and also features a chillout area complete with coffees and a record player. The space has also been designed to transform into a 50-seater cinema
Explaining the reasons for the relocation, Finisterre founder Tom Kay said: “The timing feels good for us to be moving our London flagship store to Neal Street, in Seven Dials, Covent Garden.
“The open layout and increased size of the store will give our customers the ability to engage with the full product range in one place.
“It also means that we can run a wider events programme to better cater to our growing community in the capital, enabling more people to get involved in our ocean film screenings, talk nights, and live music.
“Because of this, it was important for us to remain in the Seven Dials neighbourhood where there’s a great sense of community and engagement.”
The store launched on 13 May ahead of a ticketed in-store party on 23 May to celebrate the opening.
Image: Jon Payne Photography
