THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
FatFace launch live shopping

This week FatFace launches a live shopping channel on its website as part of the brand’s digital-first focus. Launching at 12:30pm on Thursday, it’ll be the… View Article

FASHION RETAIL NEWS UK

FatFace launch live shopping

This week FatFace launches a live shopping channel on its website as part of the brand’s digital-first focus.

Launching at 12:30pm on Thursday, it’ll be the first in a series of sessions aiming to inspire customers and encourage conversion in the run up to Christmas.

The focus will be on peak product and initiatives and include numerous episodes including: tips, tricks and style essentials for the festive season, how to update your favourite pieces, great gifting ideas for every budget and an introduction to furoshiki and mindful wrapping.

Presented by FatFace’s Head of Womenswear Design Jo Collins, as well as some expert influencers including The Gift Wrapping Queen, FatFace live shopping will run throughout the peak period in the lead up to Christmas. The technology, powered by Go Instore, will allow shoppers to watch each episode live on Fatface.com and buy products instantly from the video. Following each live, the episodes will be available for customers to watch at a later date online.

Keely Stocker, marketing and brand communications director at FatFace, said: “We’re always looking for innovative ways to engage with our customers – whether that be in store or online – and live shopping has seen a real surge recently. Customers love our brand and our product, and this is an exciting opportunity to bring both to life in a digital way.”

The launch of live shopping is part of a number of developments FatFace has made as part of its digital-first transformation strategy which aims to reach a sales mix of 60% digital over the next five years. This includes both back-end improvements to systems as well as new initiatives for customers to engage with the brand and shop.

Subscribe For Retail News