e&e Jewellery joins line-up at Covent Garden
The Mercers’ Company has announced that independent jeweller e&e Jewellery is to open a store in London’s Covent Garden next month.
Spanning 500 square feet, the shop will be the brand’s fifth in London.
Established in 2009, the brand’s jewellery is designed in London and hand-made in Istanbul. Its collections include intricate and statement pieces as well as innovative ranges of rings, earrings, bracelets and necklaces.
e&e Jewellery is currently working to expand across Europe in countries such as Spain, Italy, France and The Netherlands.
Emre Omerbeyoglu, owner of e&e Jewellery, said: “We have been searching for another location in London’s Covent Garden as we have seen a significant increase in sales and demand over past few months. Neal Street provides the ideal environment and brand fit to showcase our ever-changing collections and for our customers.”
The brand will be joining Mercers’ premium retail offering at Covent Garden where hairstylist Patrizia Manias has recently opened a salon.
Simon Taylor, property director at the Mercers’ Company, added: “We are continually looking for brands that can bring something unique to Covent Garden and providing a wider appeal for visitors. As an independent jewellers, e&e is an exciting and luxury concept to bring to the area, and will appeal to the capital’s Londoner base.”
