ebay UK becomes Love Island: All Stars headline sponsor
eBay UK has been announced as the headline sponsor for ITV2 and ITVX’s second-ever Love Island: All Stars series.
The news means that the marketplace will be sending pre-loved fashion into the Love Island villa for the sixth consecutive season.
Curated by eBay’s pre-loved style director Amy Bannerman, the Love Island shared wardrobe features a mix of high-end designers and high street brands. These include the likes of House of CB, Rat & Boa and Poster Girl, as well as the Jean Paul Gaultier co-ord that was famously worn by eBay’s pre-loved ambassador Tasha Ghouri in season eight.
Viewers will be able to shop looks and pieces inspired by the villa fashion on eBay’s Love Island Hub.
According to eBay, searches for ‘pre-loved fashion’ have increased by over 400% on the platform since last summer’s Love Island season.
Jemma Tadd, head of fashion at eBay UK, said: “We started this partnership to show people the potential of shopping pre-loved, and the incredible assortment of fashion there is to enjoy on eBay.
“As we enter our sixth season of filling the villa with pre-loved gems, we’re striving to get viewers selling pre-loved, as well as buying, now it’s free to sell on eBay.
“We are proud to be making it easier for people to sell their unwanted items, keeping more clothing out of landfill and helping people make space for things they love.”
