Ebay launches ‘Imperfects’ platform to combat fashion waste
Ebay is launching a fashion equivalent to supermarkets’ wonky veg initiative with the introduction of its Imperfects range.
The platform offers clothes, shoes and accessories which are considered new, but with defects, from over 100 high-street and high-end designers including North Face, Off White, Puma, Fila and Timberland at up to 60% off.
The products could include items coming straight from the factory with defects such as small scuff or mark, a button missing or a loose thread. They could also be ex-display which means they could not be sold at full price as they did not meet the manufacturer’s quality standards.
Ebay said all imperfections will be clearly labelled in the listing with accompanying photos. All Imperfects purchases will come with free shipping and 30 day returns, with a money back guarantee.
The initiative is launching this week to mark Earth Day on 22 April.
Jemma Tadd, head of fashion at Ebay UK, said: “With growing financial pressures and the climate crisis continuing to be at the forefront of consumers’ minds, we’re proud to launch Imperfects as another avenue to help keep fashion items out of landfill.
“It’s often the fashion items that may have not made the ‘cut’ and failed quality assurance checks – as a result customers would not have had the opportunity to purchase the items. eBay is providing a platform for these items to be given a second chance, and be sold, despite their imperfections.
“Since 1995, Ebay has embraced the power of people coming together to do good, whether that’s through selling their things to give them a second life, or now opting for Imperfects – this is another way shoppers can easily do their bit.”
