eBay becomes Love Island’s first pre-loved fashion partner
eBay UK has become the first pre-loved fashion partner to couple up with the Love Island TV show.
The collaboration will see Love Islanders wear pre-loved items this summer from a shared wardrobe situated in the new villa. Viewers can expect to see them wearing fashion styles that reflect their personalities while “doing their bit “to extend the life cycle of clothes.
Mike Spencer, executive producer of Love Island, said: “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.
“This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from eBay. We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring.”
eBay has recruited celebrity stylist and second hand enthusiast, Amy Bannerman, to style this year’s Islanders following her work with celebrities such as Dua Lipa, Rita Ora, Sophie Turner, Jonathan Van Ness and Lena Dunham.
As part of a broader commercial partnership, eBay will have a presence on itv.com and Love Island’s social media channels. In addition, viewers will be able to explore eBay’s preloved fashion via the ‘Shop the Show’ tab on the official Love Island app and get access to Islanders through eBay’s social content, direct from the villa.
The partnership will be integrated across ITV and ITV+1 and there will also be talent content on eBay handles across Facebook, Instagram and TikTok.
The collaboration comes after new research from eBay reveals that UK shoppers are becoming increasingly conscious of fast fashion with a fifth of Brits admitting that they buy more second-hand fashion compared to two years ago.
Eve Williams, chief marketing officer at eBay UK, said: “We’re excited to be partnering with Love Island this year, as the show’s first pre-loved fashion partner and to flip the conversation around fashion.
“As one of the original homes of pre-loved, we believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes.”
