eBay to acquire authentication tech firm to enhance pre-loved fashion category
ebay has agreed to acquire Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.
The move marks a key investment in the online marketplace’s growing pre-loved fashion category.
According to eBay, Certilogo’s platform empowers brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to confirm authenticity, access reliable information about branded items, and activate circular services.
Charis Marquez, VP of eBay, said: “For many years, consumers have turned to eBay as a trusted destination for buying and selling preloved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilising the latest technology to empower our sellers and buyers.
“Certilogo’s technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands.”
eBay has also announced that it has appointed fashion stylist and pre-loved fashion advocate Amy Bannerman as its in-house pre-loved style director.
