Dr. Martens chooses London for 100th EMEA store

Dr. Martens has chosen London’s West End for the opening of its 100th EMEA store.

The footwear brand said the new location in a heavy footfall area at 184 to 190 Oxford Street will help it to grow brand awareness,

Due to open on 10 November, the new site is close to Dr. Martens’ historic flagship store on Carnaby Street.

 Mike Stopforth, EMEA president at Dr. Martens, said: “Oxford Street has long been a key shopping location for London. It feels fitting that our 100th store location should reflect our iconic brand so well. We have travelled a long way since launching the 1460, 63 years ago, but our brand is authentic to its origins and while we have stores across Europe, it is symbolic that the 100th is in London alongside our flagship on Carnaby Street.”

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