DivaNoor launches to take luxury fashion brands to Middle East
DivaNoor.com, a new online marketplace, has been launched with the aim of taking luxury and unconventional French fashion brands to Middle East shoppers.
The site offers a variety of high-end brands in several categories including luxury leather goods, fine jewellery, beauty products, accessories, fashion and lingerie. Shoppers can request their bespoke pieces directly from the designer’s stores in Paris.
Introducing the platform to Middle East shoppers, a spokesperson for DivaNoor said: “For centuries, the story of cultural relations between France and the Middle East has been one of mutual fascination. DivaNoor decided to cultivate these affinities by building a marketplace where French designers present their limited editions and on demand products to stylish Arab women.”
The site also features a mix of bilingual content and tailor-made marketing as it looks to spread awareness and drive trade.
