Decathlon launches NFT collection for street football fans
Decathlon have launched their first NFT collection with freestyle football world champion Séan Garnier.
The Kipsta collection features 2,008 new sneaker editions specially designed by Garnier, which pays tribute to his remarkable career.
Each shoe, with its own NFT counterpart in the form of a “Golden Ticket,” grants the holder access to deluxe football experiences with the freestyle football world champion. In essence, Garnier looks to better equip his footballing aficionados with premier soccer shoes without sacrificing style.
“For Decathlon, the Kipsta Barrio project is the first step in the world of Blockchain and NFT. We therefore wanted to surround ourselves with partners who are references in their universe. We hope that this collaboration with Séan Garnier will call for many others and we can’t wait for the public to adopt this new pair,” – Valentin Auvinet, NFT leader at Decathlon.
Decathlon joins a list of some of the most recognisable sports brands using Tezos’ eco-friendly blockchain solutions to build their vision without leaving a significant footprint. In addition, formula 1 racing teams such as McLaren and Red Bull have also looked to Tezos for building fan engagement. Over time, Decathlon hopes to utilize Tezos power as they push their first collection to the masses in the hopes of gathering traction.
“Decathlon has been recognized for years for its innovation. We are happy to see they are deploying their first NFT on Tezos. And who better than freestyle soccer world champion Séan Garnier to symbolize this project!” – Hadrien Zerah, Managing Director at Nomadic Labs.
