Decathlon launches new subsidiary to build, invest in and acquire innovative businesses
French sporting goods retailer Decathlon has launched a new subsidiary that will be dedicated to identifying and developing new growth drivers.
An independent entity within the group, Decathlon Pulse will explore new ways to expand Decathlon’s footprint and invest in innovative people and businesses that share its values.
This will include building new concepts with strong potential to create standalone new businesses, investing in highly innovative companies, and acquiring forward-looking sports brands and sporting goods distributors that have “trailblazing” business models.
In a statement, Decathlon said the subsidiary will have the capability, means and agility to “explore new frontiers” and drive additional long-term growth.
Franck Vigo to lead Decathlon Pulse
Decathlon has appointed Franck Vigo as chief executive of Decathlon Pulse and Decathlon global chief executive Barbara Martin Coppola as chair. Vigo has worked with Decathlon for over 20 years, most recently as general secretary.
Vigo said: “Today marks an exciting new journey for us as we launch Decathlon Pulse, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives.
“We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
Martin Coppola added: “Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
Decathlon has 101,000 employees and 1,750 stores worldwide. Since 2018, the company has invested nearly €400 million in startups, small companies and the acquisition of majority stakes in brands like AllTricks and Bergfreunde.
