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Debenhams launches first ‘athleisure’ range

The Debenhams department store chain is launching its first ‘athleisure’ collection as part of its Designers at Debenhams range. To be introduced in January, the Nine… View Article

FASHION RETAIL NEWS UK

Debenhams launches first ‘athleisure’ range

The Debenhams department store chain is launching its first ‘athleisure’ collection as part of its Designers at Debenhams range.

To be introduced in January, the Nine by Savannah Miller ‘Athleisure’ collection will be available exclusively at Debenhams.

Taking inspiration from classic ballet shapes and colour palettes, the contemporary items include tops, shorts, leggings and full body catsuits designed to be worn both for exercise and lounge wear. Prices will start from £18.

Although the collection will be part of the Designers at Debenhams portfolio, its launch comes as new Debenhams chief executive Sergio Bucher is understood to be reducing some of the longer term designer collaborations as he looks to refresh the ranges available to customers.

 

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