THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
DCK launches Flitzy children’s accessories brand

Fashion jewellery business DCK has launched a new children’s accessories brand called Flitzy. Embracing all things ‘fun’ and ‘glitzy’, the range includes fashion, hair and jewellery… View Article

FASHION RETAIL NEWS UK

DCK launches Flitzy children’s accessories brand

Fashion jewellery business DCK has launched a new children’s accessories brand called Flitzy.

Embracing all things ‘fun’ and ‘glitzy’, the range includes fashion, hair and jewellery accessories to inspire young trendsetters.

Available to buy direct from the Flitzy website, the collection will also be launching internationally with Canadian department store Hudson’s Bay and the Coin Italian department store chain in the coming weeks.

Having worked alongside a child mindfulness coach, DCK said the brand’s ethos espouses friendship and self-expression and has inspiring messages of individuality and positivity featured throughout the collection. Items include collectible charms, pendant necklaces, headbands and statement rings, many of which have nods to key seasonal trends such as stacking, beading, and pearl-drop elements.

Every purchase of Flitzy’s animal charms includes a donation to WWF.

Lorraine Bottomley, DCK chief executive said: “By drawing on our own experiences as parents, and listening carefully to our young customers, we are proud to have developed  an innovative brand that embraces individuality whilst championing core values of compassion and friendship.

“The launch of Flitzy presents an exciting new growth avenue for DCK, and we are delighted to channel on our existing expertise in the children’s accessories space to deliver a direct-to-consumer offering that as ever reflects DCK’s signature high-quality finish and eye for detail.”

Flitzy has partnered with youth entertainment star Anastasia and her ‘Like Nastya’ platform which will be its first official licensee. The exclusive Like Nastya collection is already trading in store via Flitzy’s first concession partner Matalan. In addition to online and in-store sales, the ranges are also available via a subscription box service.

Bottomley added: “Flitzy’s subscription box service, along with the partnerships we have already secured with leading retailers and Like Nastya, represent promising opportunities for the brand, and we look forward to further building on this to create the leading destination for children’s accessories globally.”

 

Subscribe For Retail News