David M Robinson reaffirms commitment to Liverpool ONE with upsized store
Luxury jewellery retailer David M Robinson has unveiled its new upsized and refurbished store at Liverpool ONE.
The launch of the Liverpool brand’s latest concept showroom has enabled it to offer customers access to multiple in-store VIP spaces, including a private dining room for 12 guests and a champagne bar, as well as a sound-proofed media room equipped with state-of-the-art cameras for virtual appointments and content creation.
The showroom also has a 1,130 square foot Rolex escape, IWC escape and offers jewellery and watch workshops in the form of Master Goldsmith and Master Watchmaker.
DMR has been operating at Liverpool ONE since the centre’s launch in 2008. Now spanning 5,478 square feet, the store represents a 72% upsize for the brand with the space designed in collaboration with interior design firm LXA.
John Robinson, managing director at DMR, said: “We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began.
“This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom.
“Coupled with enhanced workshops for our watchmakers and the expert goldsmiths at the beating heart of our business, the showroom’s private dining room served by an in-house kitchen and its dedicated media room from which our ambassadors and technicians can communicate with their clients, makes it truly one of the UK’s most innovative retail spaces.”
DMR has been one of Liverpool ONE’s strongest performing retailers over the years.
Alison Clegg, managing director, asset management at Grosvenor, said: “For the last 14 years, it’s been a pleasure for Liverpool ONE to play a part in the local success story that is David M Robinson and to have had the opportunity to build a strong relationship with this fantastic family-owned business. As one of our original tenants, their growth is an excellent endorsement for Liverpool ONE and signifies the ongoing demand for physical retail, as well as the expansion of our luxury-focused offering.”
